"Bananas to Birthdays: How and Why to Be a Marketer To One," is now in print!! After months of waiting, it is finally here and ready to help your business. The book will guide your business through the customer relationship to take a first time customer and turn them into a long-term committed customer. While a Marketer To One recognizes the importance of traditional advertising - TV commercials, newspaper ads, etc - in today's competitive business world you must do everything you can to impress a customer and keep them coming back.
It costs 6 times more to attract a new customer then it does to keep an existing one. Simply by using tools like bananas and birthday cards you can learn how a Marketer To One works to make sure your business keeps its existing customers. Click here to buy the book.
I'm sure you are wondering what does it mean to be a Marketer To One? I've given a summary of what a Marketer To One is and does on my Marketer To One page. In a sentence a Marketer To One begins working on a new customer the second they walk in your door and focuses on developing a business relationship with each individual customer to create a long-term high revenue customer.
Every business needs customers. The better you treat those customers, the better your sales will be. What customer service score is your business getting? To maximize sales you must maximize the satisfaction in your customers. To find out how to S.C.O.R.E. good customer service - be sure visit the S.C.O.R.E. page.